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There’s nothing mallow-dramatic about this!

Tuesday, 9 April, 2024

Helston-based, Moosh Mallows is to appear on Channel 4‘s Aldi’s Next Big Thing. Moosh Mallows, producers of marshmallows has been chosen to appear on Channel 4’s primetime programme, Aldi’s Next Big Thing, with a chance to win a contract to supply the products to the supermarket chain.

Based in Helston, Teagan Rowlands-Bryant launched Moosh Mallows in 2021, as a result of a very sticky experiment. After losing her job during the pandemic, Teagan retreated to the kitchen to escape the everyday toil of the pandemic and since this moment, there has been no looking back. Moosh has scooped numerous awards including a Taste of The West 2024 Gold Award, all while raising two small children and navigating a house move soon after launching the brand. 

Hosted by broadcaster and author, Anita Rani and Chris Bavin, Aldi’s Next Big Thing is a six-part primetime TV show that gives UK artisans a chance to pitch to win a contract to have their products land on the shelves of over 1,000 Aldi stores nationwide. 

Teagan has been keeping her TV debut a secret from friends and family for months, but is finally able to share her exciting news. She said “Finally! I can tell you what that big project is that I’ve been banging on about for months. I’m really excited for you to see it, but also a tad nervous! Never did I ever think that I’d be pitching to have Moosh stocked on supermarket shelves. It's a huge deal and it’s still blowing my mind’.”

Handmade by whipping real ingredients, then hand cut into chunky cubes of fluff, Moosh have been satisfying taste buds from Cornish food fairs to Australia!  Not only that, they are pescetarian friendly,  and all the packaging is plastic-free. With 9 flavours to choose from, there really is nowhere else to go for fluffy cubes of deliciousness. 

Teagan went on to say: “I had been trading since April 2021, when I was approached about this amazing opportunity to shed a spotlight on Moosh, and reach a national market. After I’d applied I didn’t really think too much more about it - then I got the call. As part of the process, a TV crew visited me at home, in Helston, to learn all about the Moosh, which was really exciting and so nerve wracking at the same time. I’d love to share their feedback, but I don’t want to give anything away”.

Products are presented to Julie Ashfield, Managing Director of Buying at Aldi UK, who deliberates on factors such as price, packaging, shopper demand, and the ability to scale up, before shortlisting contestants down to just two. To find out if Moosh is going to make it onto the shelves, watch Aldi’s Next Big Thing on Channel 4 every Tuesday at 8pm, from April 2nd until May 7th 2024.

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