The Pelican Fish Restaurant in Barnstaple, Devon has fried out on top after winning two national awards in the 30th anniversary National Fish & Chip Awards. The shop has been crowned the UK’s best fish and chip restaurant and a leader in promoting Seafood Week during a prestigious ceremony at the Royal Lancaster Hotel in London - an event widely regarded as the ‘Oscars’ of the fish and chip world.

To secure the top spot for Fish and Chip Restaurant of the Year Award, The Pelican had to fry at the top of their game and were appraised by industry experts across a wide variety of criteria including responsible sourcing policies, diversification and innovation, restaurant facilities and appearance, staff training and development practices, and marketing and promotional activity. Industry experts also made unannounced visits to the shop to assess both the front and back-oh-house operations, customer service levels and the quality of the fish and chips on offer.

New to the awards for 2018, The Best Seafood Week Campaign Award was open to all fish and chip establishments that registered their participation in Seafood Week (6–13 October 2017). Coordinated by Seafish, Seafood Week is an annual event that encourages consumers to eat more fish, more often. The Pelican were assessed against a wide variety of judging criteria, focusing strongly on the marketing objectives and promotional tactics of their Seafood Week campaigns, along with their efforts to involve staff and collectively engage with their target markets.