After a year that put the nation’s health and wellbeing in the spotlight, Dry January is anticipated to be bigger than ever in 2021, with one in five drinkers planning to take part according to recent figures from the charity behind the initiative.

Now alcohol-free drinks company Sea Arch is encouraging those embarking on Dry January to do it in style this year, focusing on indulgence rather than denial.

Sea Arch Drinks co-founder Sarah Yates says, “The key to a successful Dry January is to think of it not as depriving yourself of alcohol but instead as an exploration of exciting new non-alcoholic drinks. After the year we’ve had, we all deserve some special treatment and Dry January is the perfect excuse to indulge in guilt-free treats that really don’t feel like a compromise. Choosing a complex alcohol-free spirit such as our Sea Arch Coastal Juniper blend, which is bursting with seaside botanicals, will not only make it easier to complete Dry January but it’ll feel like you’re spoiling yourself in the process!

“For many of our customers, there’s a time and a place for alcohol but increasingly there’s a time and place for non-alcoholic drinks too. That doesn’t mean they’re any less discerning about what they want to drink on those occasions, which is why we make our non-alcoholic spirit using many of the classic gin botanicals including juniper, cardamom, coriander and blood orange, as well as sea kelp and samphire which are both found on the Devon coastline. These are distilled using traditional techniques before the alcohol is gently removed, leaving Sea Arch with all the deliciousness of gin but none of the alcohol, and it really is… more beautiful without.”

Sea Arch Coastal Juniper is a crisp, refreshing alcohol-free spirit that provides a sophisticated alternative for days – or months – when people don’t want to drink alcohol. It is sugar-free, sweetener-free and calorie-free, plus it is suitable for vegetarians and vegans so is ideal for those taking part in Veganuary as well as Dry January. Enjoy as a Sea & T over ice with a twist of citrus and a premium tonic, or in a range of alcohol-free cocktails.

Inspired by the sights and sounds of the glorious Devon coastline, where founders Sarah and Geoff Yates live, Sea Arch is made from a blend of 11 different botanicals and provides a genuine non-alcoholic alternative for gin lovers.