With a staggering one in six people never eating breakfast¹, The Cafe at 36 in Cowick Street, the heart of St Thomas, Exeter, is inviting their customers to Shake Up Their Wake Up during Farmhouse Breakfast Week, and start the morning with a tasty, healthy breakfast.

The promotion is part of the celebrations for Farmhouse Breakfast Week (22 – 28 January 2012) and is one of hundreds across the country celebrating the most important meal of the day. Research shows that eating a healthy balanced breakfast every day can help make you feel healthier and happier^2, so there is every reason to Shake Up Your Wake Up and not miss out!

From Saturday 21^st January 2012 the Cafe is introducing two new breakfasts, lovely warming porridge; and eggy breakfast muffins with crispy bacon, and for the weekend kids age under 10 can have a free breakfast if accompanied by a full paying adult.  The Cafe uses local free-range eggs in their breakfasts, and proper bacon, from the local butcher.

Date: Saturday 21^st January until Sunday 29^th January 2012

Time: During the day

Where: Cafe at 36, 36 Cowick Street, St Thomas, Exeter, EX4 1AW

Contact Name: John Taylor

Contact email: John.Taylor@larchlappers.co.uk

Website: Cafeat36.co.uk

Karen Levy, from Farmhouse Breakfast Week says now is an ideal time to Shake Up Your Wake Up and enjoy breakfast every day. She explains: “There are hundreds of events celebrating breakfast all over the country during Farmhouse Breakfast Week, so look out for what’s happening near you. From tastings at farmers’ markets and farm shops, to local promotions and school events, there are lots of ways you can join in and discover the benefits of breakfast and why it is the most important meal of the day!”

For breakfast ideas, nutritional advice or to search for an event in your local area visit www.shakeupyourwakeup.com

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For further information about Farmhouse Breakfast Week 2012 (22 - 28 January) please visit www.shakeupyourwakeup.com, follow @breakfastweek on Twitter, like us at www.facebook.com/shakeupyourwakeup or contact a member of the team:

David Gough                                                     Karen Levy

Ceres                                                               HGCA

T: 0118 947 5956                                               T: 024 7647 8735

E : david.gough@ceres-pr.co.uk E : karen.levy@hgca.ahdb.org.uk

Editor’s notes:

• Farmhouse Breakfast Week is organised by HGCA, which is the cereals and oilseeds division of the Agriculture and Horticulture Development Board (AHDB) www.ahdb.org.uk
• HGCA aims to deliver a world class arable industry through independence, innovation and investment. It funds research, marketing, export and promotional activities for the cereals and oilseeds sector in the UK. Find out more at www.hgca.com
• · HGCA is a financial supporter of the Red Tractor quality assurance scheme www.redtractor.org.uk
• Visit www.shakeupyourwakeup.com for more ways to Shake Up Your Wake Up

[1] IGD Meal Occasions March 2010, 1061 consumers

² Yungheng MA et.al  (2003) Association between Eating Patterns and Obesity in a Free-living US adult population

Several studies have shown that children who skip breakfast in the morning perform less well in problem solving tasks. Verbal fluency, creativity and the ability to recall newly acquired facts are similarly affected.

Other studies show that adults who ate breakfast tended to work faster, made fewer mistakes in logic tests and had better memory recall compared with breakfast skippers. Study by Cognitive Drug Research, in conjunction with HGCA 2004.

Studies carried out at the University of Bristol examined the breakfast habits of 126 volunteers between the ages of 20 and 79 and assessed their mental health, found that those who ate breakfast everyday were less depressed, less emotionally distressed and had lower perceived levels of stress compared with those who skipped the first meal of the day. Smith 1998

Studies have also shown eating breakfast to be associated with better school performance and attendance among children (e.g. Rampersaud et al. 2005). Rampersaud GC, Pereira MA, Girard BL et al. (2005) Breakfast habits, nutritional status, body weight and academic performance in children and adolescents. Journal of the American Dietetic Association 105: 743–60.

A study of 13-20 year old students in Germany found that male students reported feeling more positive after consuming breakfast, compared with the fasting condition. Widenhorn-Müller K, Hille K, Klenk J, Weiland U. Influence of having breakfast on cognitive performance and mood in 13- to 20-year-old high school students: results of a crossover trial. Pediatrics. 2008 Aug; 122(2):279-84