Meet the Buyer with Morrisons

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buck_morrisons_british_produce-9Are you the South West’s next big supplier? Morrisons is launching a search for the South West’s best food and drink producers and is inviting suppliers from across the region to pitch for a place on its shelves. The search means that customers will be able to buy more food from Morrisons that was grown or made in the South West.

The supermarket already stocks lots of the foods the South West is famous for - from Cornish pasties and Rattler Cider to Somerset brie and Cheddar.

So, this search is about going one step further and uncovering those hidden gems that will offer Morrisons’ customers in the South West more food and drink that meets their local tastes as well as products that were grown or made ‘just down the road’ from their communities.

Radley Small, Morrisons Regional Manager for the South West says: “Our customers tell us they want to see even more food that is made in the region and that’s why we’re asking the best suppliers to get in touch.”

As well as listing suppliers that customers in the South West will love, Morrisons’ new programme could go even further and identify suppliers whose food and drink is already recognised and enjoyed by local customers but not yet recognised nationally.

Local business Crantock Bakery knows first hand what an opportunity gaining a listing in Morrisons can be. The business started making Cornish pasties with a traditional recipe and locally sourced ingredients in the 1980’s. In 2002 they began to supply Safeway supermarkets throughout Cornwall and continued to do so when Morrisons took over the outlets.

When Morrisons visited the bakery in 2007, they were impressed by the quality of Crantock’s products. Within a matter of weeks a deal was completed for the bakery to supply Morrisons stores throughout the UK.

Matt Hurry, Managing Director at Crantock Bakery said: “Supplying in to Morrisons has had a significant effect on our business. They have taken our brand from being locally to nationally recognised. It’s meant that we’ve been able to build our business and offer much needed employment in Cornwall as a result.”

In their search for the next ‘Crantock Bakery’, Morrisons buyers will invite the best local suppliers to showcase their products at an event in Devon on 22nd March or in Somerset in April. Successful suppliers will then have the opportunity to be listed in Morrisons stores.

Morrisons will also be working with members of the Women’s Institutes in their communities around the UK, using their local knowledge and expertise to source and select the best suppliers in their area.

The supermarket’s search is announced as a report is published on Friday by leading expert on global food issues, Professor Tim Benton. The report says it makes sense for the UK to be more self-sufficient in food production and build up a stronger local food sector in the face of global uncertainties.

In the report Professor Benton, from the University of Leeds, calls on British retailers to boost local UK food making and production to support local food makers which will reduce food miles and support local businesses and countryside.

Morrisons is already the single largest customer of British farming and it also makes most of the fresh food that it sells.  

How to get involved
For further information about the programme, entry requirements and terms or to apply, please visit

The closing date for applications to the Devon event is Friday 3rd March.
The closing date for applications to the April Somerset event is Friday 24th March.

– Ends –

For further information on how to apply, Professor Benton’s report, Crantock Bakery, and requests for images, please contact Rachel Kennedy at Morrisons press office on 0845 611 4575.

About Morrisons

Headquartered in Bradford since 1899, Morrisons is a British company and one of the UK’s largest food retailers with more than 120,000 colleagues in 491 stores serving over 11 million customers every week.  

We are British farming’s biggest supermarket customer and all Morrisons-branded fresh meat and everything on our butchers’ counters is 100% British.

Foodmakers and shopkeepers at heart, we have over 9,000 trained butchers, bakers, fishmongers, cheesemongers and other skilled in-store specialists making more food in store than any other retailer.

Morrisons is the only British supermarket to have its own sites making meat, fruit & veg, fish, bakery and fresh food products – 14 in all – and is unique in preparing and making more than half of the fresh food sold in our stores. Food manufactured in our sites and stores is showcased with ‘Morrisons Makes It’ branding.

Morrisons is becoming even more competitive by cutting prices on groceries and continuing to offer great value on good quality products. We tailor the offer of each one of our stores to local tastes and demographics.

We also offer popular services including cafés, pharmacies, dry cleaners and over 300 petrol stations with further services being added all the time.

Rachel Kennedy
PR Specialist
Wm Morrison Supermarkets plc
T: 0845 611 4575 (Int. 70949 4575)
M:07583 105 477


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